From the distance of the other side of the road it looks just like a regular advertisement on a billboard. You can’t really tell what it’s an ad for until you get stuck in traffic or pass closer to the billboard on its dangerous Anzac Parade location.
Up close it soon becomes apparent that John McDonald, esteemed art critic for the Sydney Morning Herald, is now moonlighting in ads for Quicken [seen here with his daughter Ruskin and son Peter Jr.] We were a little perplexed why McDonald would be doing in an ad for an accounting product until we gave the Australian distributor a call. The product in question turns out to be an automated art critique program that the esteemed scribe can leave running to produce his weekly pages for Spectrum while he catches up with the kids. Seen here reading aloud from a bound edition of Modern Painters: Reflections on British Art, Quicken is quietly steaming away in the background: F1 [Sarcasm], F2 [Appeal to common sense], F3 [Attack the MCA], F4 [Deplore lack of skill in contemporary art], F5 [William Robinson is a genius], F6 [Attack Mike Parr] etc etc etc.
